B&O Earset launch
I was contacted by W communications, who's a PR agency for Bang & Olufsen. B&O launched a new earphone called the 'Earset' and W helped to host a media party to invite influencers to experience the new Earset.
B&O Earset comes with state-of-the-art wireless audio technology, world-class Bang & Olufsen Signature Sound and a fresh look for the next generation, while preserving the flexible design aspects that led to the success of the original.
I was invited to be on-site to hand write lyrics or favourite quotes for the media influencers. So I arrived at the location and proceed to set up. As the guests arrived, people start noticing the hand written cards and I immediately got a lot of requests.
For this project, W asked if I could help source my own card. I got all excited because I get to pick my own paper. I liked the subtle texture that this paper has to offer, so finally I picked the Gmund White #07 300gsm card stock. Here's the process of printing the brand.
It was a fun and fruitful night, I've met so many cool influencers in Singapore and eventually I learn what kind of music they listen to. Thanks for reading!