Lululemon: Practice for practice

Project type: Logotype
Medium: Illustrator, Tracing paper, Brushpen
Whole project duration: 1 week
Date of project: January 2018


I got to know F, who manages the SEA's brand strategy for Lululemon. Lululemon is a yoga-inspired athletic apparel company originated from Canada. This campaign will be running for Valentines day and the goal is to remind the community to show their practice of love.

After our discussion, I started to sketch out the name of the campaign "Practice of Love" with a brush pen and a tracing papers. Few rounds later, we named it to "Practice Love" which has a clearer tone.

 Sketches

Sketches

 Sketches

Sketches

We are happy with the finalized version and style for the logotype. I did a few more tracing and refining the artwork, they were scanned for vector. This artwork will be applied to the retail store window and also packaging box for customer as giftboxes. I will be heading down to the store to write these boxes with personalized messages.

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When I arrived at the store, I was greeted with lots of warmth. The ambience was just amazing! I love seeing happy faces when they received the personalized hand written box.

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Quick shoutout to the people in the stores at Lululemon Singapore, you guys are awesome! I enjoyed the warmth and fun environment while working with those involved. Head down to one of the stores to experience it! 


For branding projects or logotypes like this, let's work together!